Build the global coordination layer that makes personal health portable, continuous, and verifiable across every provider, city, and border.
Your health record belongs to the last clinic that made it. Move cities, change providers, travel for care and you start from zero every time. Your protocol does not follow you. Your history does not follow you. Nothing follows you. Longevity Passport exists to change that. We build the coordination layer that routes your health data across every provider you see, so your care is continuous wherever you are.
Vision
A world where your health profile travels with you. Where every provider you see, in any city, has full context from day one. Where the coordination layer connecting your care globally is as reliable and invisible as the infrastructure that connects everything else.
Core Values
Verified, not just listed. Every provider passes a four-point vetting process. We do not compromise on this.
Your data stays yours. The coordination layer routes your health profile to the right providers. The health vault we are building in Phase 2 makes that record portable and permanent. It has always belonged to you, not the clinic.
Navigation, not advice. We connect people to physicians. Physicians make clinical decisions. We do not blur that line.
Global by design. Longevity does not stop at borders. Neither do we.
Science-backed only. No pseudoscience, no unverified claims. Evidence is the baseline.
02 — Brand Story
The problem that
built the company
The longevity category has outgrown its infrastructure.
$8.49 billion went into longevity in 2024. The global wellness economy hit $5.6T. 46% of adults are spending more on preventive health than the year before.
And yet there is no verified, centralized place for a person to find a longevity doctor in a new city, understand what that doctor's protocols are based on, or bring their health history with them. The average patient sees 7 providers across 4 practices every year. Those records do not travel. That gap costs an estimated $200 billion in redundant services annually.
That gap is what Longevity Passport closes. We are the navigation layer the longevity category has been missing.
Your health,anywhere.
The moment that matters
A globally mobile professional lands in a new city. They have a longevity protocol at home. They want to continue it, or extend it, here. They search. They find nothing verified. They call a friend. Maybe they get a name. Maybe they don't.
That is the problem we solve. Every single time.
Why Now
Longevity went mainstream. The market moved faster than the infrastructure.
AI is now infrastructure. LangGraph and modern LLMs make a global coordination layer for personal health technically feasible for the first time.
FHIR R4 is now federally mandated. A portable health record is technically feasible, not theoretical.
Medical tourism is growing at 16.1% CAGR. 21M+ people cross borders for care annually. The longevity segment is the fastest-growing driver.
Capital is validating the category. $3.95B into AI health in H1 2025. Superpower raised $47M. Function Health is valued at $2.5B.
03 — Audience
Who we
serve
Primary User
The Global Longevity Consumer
Globally mobile professional. Spends $500 to $2,000 per month on longevity protocols. Travels across the USA, Mexico, and Canada regularly. Has a protocol at home and wants to continue it or extend it anywhere they land.
35 to 55High health spendMobile-first
Secondary User
The Digital Nomad
Part of the 35M+ global digital nomad population as of 2024. Lives across countries. Has no permanent healthcare relationship. Wants consistent, trustworthy care wherever they are. Up from 10.9M in 2020.
25 to 45Location-independent
Provider Side
The Longevity Clinic
Evidence-based practice with longevity, regenerative, or functional medicine focus. Wants international patient reach, pre-filled intake data, and the credibility of a verified badge. One booking recoups the annual fee.
USAMexicoCanada
User Mindset
Our users are not patients in the traditional sense. They are health architects. They are optimizing for decades, not appointments. They track biomarkers, test protocols, and treat their body with the same rigor they bring to their career.
They are not impressed by noise. They want verified sources, clear protocols, and a platform that does not waste their time.
What They Need
A verified directory they can trust, not a paid listing page.
AI that actually knows their history and goals, not generic search results.
Consultation booking without friction.
A health record that belongs to them, not the last clinic they visited.
04 — Personality and Voice
How we sound
How we write
Brand Character
Intelligent, not academic.
We know the science. We do not need to prove it every sentence. We speak plainly to smart people.
Confident, not arrogant.
We believe we are building something that matters. We say it directly, without hedging or overselling.
Warm, not corporate.
This is personal. Health is personal. We write like a person who cares, not like a press release.
Precise, not sparse.
We say exactly what we mean and nothing extra. Every word earns its place.
Global, not generic.
We are not a wellness app. We are infrastructure for a global movement. The voice reflects that gravity.
Voice Spectrum
Intelligent
not Academic
Confident
not Arrogant
Warm
not Corporate
Direct
not Blunt
Editorial
not Clinical
Writing Rules
Do
Lead with human reality. "Most people spend months finding a doctor they trust." Then the stat.
Write in short, declarative sentences. Make each one land.
Use commas or separate sentences where you are tempted to use a dash as a connector.
Name real things. "$8.49B deployed into longevity in 2024." Specifics build trust.
Don't
Use em dashes or en dashes as connectors. Ever. Rewrite the sentence.
Write like a consultant. Avoid "leverage," "synergy," "unlock value," "ecosystem play."
Lead with the stat. Lead with the person. The stat is evidence, not the opening.
Over-explain. If you can say it in one sentence, use one sentence.
Investor Voice vs. User Voice
Investor / Deck
"A $97.9B medical tourism market by 2030 with no navigation layer. Longevity Passport is the missing infrastructure between patients and the global network of verified providers."
User / Product
"Tell us where you are and what you're working on. We'll find the right doctor, show you their protocols, and book the consultation. Your health history goes with you."
05 — Messaging Framework
What we say
Every time
Primary Tagline
Your health, anywhere.
This is always the anchor. Wherever you are in the world, your care continues. Your data travels. Your doctor is findable. Three words that carry all of that.
Supporting Lines
The global coordination layer for personal health
Primary descriptor. Use in investor materials, sub-headlines, and product positioning. Signals infrastructure, not a feature. This is the investor and press narrative.
The world's longevity concierge
Secondary, user-facing line. Use in consumer product descriptions and onboarding where the white-glove angle is relevant. Not the primary investor frame.
Verified. Personalized. Portable.
Three-word value stack. Use in onboarding flows, pitch context, and product marketing where space is limited.
One profile. Every provider. Everywhere.
Health vault focus. Use when talking about the portable health record, Phase 2 roadmap, and the data ownership story.
Three Messaging Pillars
Verified
Every provider passes a four-point vetting process. Credentials checked against country-specific registries. Protocols reviewed for scientific evidence. Clinic standards assessed. Ongoing monitoring through patient outcomes.
Proof: 4-point process, annual re-verification, zero pseudoscience on-platform.
Personalized
The AI builds a persistent model of each user. It learns their protocols, tracks outcomes, and refines recommendations over time. That relationship is what no directory or marketplace can replicate.
Your health record belongs to you, not the clinic. Built on FHIR R4, the federally mandated interoperability standard. Every consultation, protocol, and outcome stored in your passport and exportable at any time.
Proof: Phase 2 health vault, Medplum FHIR R4 infrastructure, patient-owned data model.
06 — Visual Identity
The visual
language
The Logo
Wordmark Structure
The logo is a stacked wordmark. LONGEVITY sits on top in Plus Jakarta Sans 800, all caps. PASSPORT sits directly beneath it, left-aligned to LONGEVITY's left edge, in Plus Jakarta Sans 400 with wide tracking.
PASSPORT is never centered. It is always left-aligned. This is the established structure and cannot be altered.
LONGEVITY: Plus Jakarta Sans 800, uppercase, letter-spacing -0.015em, line-height 0.86
PASSPORT: Plus Jakarta Sans 400, uppercase, letter-spacing 0.32em, Gold #C9A557
PASSPORT left-aligned under LONGEVITY. Both uppercase. Gold for PASSPORT on all backgrounds. Emerald or cream background only. No outline, no drop shadow, no decorative treatment.
Never Do
Center PASSPORT under LONGEVITY. Stretch or compress the wordmark. Change the typeface or weights. Place on a busy photographic background. Use any color outside the approved palette.
Color System
Emerald
#0D5C3A · Primary Brand
Gold
#C9A557 · Accent
Teal
#00E5CC
Cream
#F4EFE4
White
#FDFCFA
Ink
#1A1A18
Color Roles
Emerald #0D5C3A: Primary backgrounds, headers, all dark-mode surfaces
Labels, kickers, nav items, tags, all-caps stat labels.
The global coordination layer
Plus Jakarta Sans 400
PASSPORT wordmark. Sub-headlines at lower weights.
Passport
Inter 400
All body copy, descriptions, proof points, footnotes.
The global coordination layer for personal health. Your verified providers, your data, your protocol. Portable across every city and border.
Visual Motifs
Coordinate Crosshair
The gold coordinate crosshair is the brand's primary visual motif. It appears on all dark-background surfaces. Concentric rings increase in opacity toward the center, with cardinal hairlines and a gold-filled center dot.
Gold #C9A557 rings on emerald or dark forest backgrounds only
Ring opacities: 0.18 (outer) to 0.66 (inner), increasing inward
Cardinal hairlines extending from center. Ticks at r=62 cardinal positions.
Center dot: gold fill outer (r=8.5), dark inner (r=3.5)
Coordinate labels in monospace at small size (35.7°N / 139.7°E)
Coordinate Grid
A cream grid of horizontal and vertical lines appears at 7% opacity on all dark-background slides and the banner. It signals precision, navigation, and global reach without dominating the content.
Cream #F4EFE4 at 0.07 opacity, 0.3 to 0.5px stroke weight
Grid lines spaced evenly across the full surface
Secondary sage marks (#8DB8A0) at low opacity in corner positions
Never on cream or white backgrounds. Grid is a dark-surface element only.
Teal Accent Bar
A 4 to 5px teal bar (#00E5CC at 75% opacity) runs across the top of the banner. It can also appear as a top rule on dark headers. Signals precision without overpowering the emerald palette.
07 — Applications
Logo usage
In context
Banner (1500 × 500px)
Left zone holds the full text hierarchy: gold rule (44px wide, 2.5px tall), LONGEVITY at 155px, PASSPORT at 30px with 0.44em tracking, teal 200px hairline, kicker line in Space Grotesk, and DM Serif italic tagline. Right zone has the gold crosshair at cx=1160 on a smooth dark gradient overlay starting at x=900.
Longevity
Passport
Export Specifications
Square avatar / icon
800×800 · 2400×2400 at 3x
Marketing banner
1500×500 · 4500×1500 at 3x
Deck / Presentation
1080×607 — 16:9
Format
JPG 95% quality, 3x render via Playwright
Deck Navigation Bar
Every slide uses a top nav bar with the inline wordmark. LONGEVITY 800wt, PASSPORT 400wt with tracking, both on one line at 11px. Slide title appears right-aligned in Space Grotesk 600 tracked uppercase.
LongevityPassportSlide Title
08 — Digital and Product Experience
The platform
experience
Product Architecture
Longevity Passport is built in two phases. Phase 1 is the Coordination Interface: verified directory, AI-powered matching, and portable health profile. Phase 2 adds the full health vault on FHIR R4.
Explorer · Free
Directory access, one biomarker upload, read-only profile. Entry point for clinic-referred users.
Full Coordination Interface, health passport, wearable integration, trip-based planning, priority matching. Consultations booked and paid on-platform.
Consultation Fees
20% platform take rate on all 1:1 bookings. Average consultation $500. 30 bookings per month target in Year 1.
Phase 1 — Now
Coordination Interface
Verified global directory. AI-powered provider matching. Trip-based longevity planning. 1:1 consultations booked directly through the platform. LangGraph orchestration with vector memory.
Phase 2 — Year 2
Health Data Vault
Patient-owned, portable health record built on FHIR R4. Biomarkers, protocols, and history travel with the user across every provider and border. Powered by Medplum open-source infrastructure. HIPAA-compliant via AWS and Anthropic Enterprise.
UX Design Principles
Zero friction intake
Users build their profile once. Every subsequent visit and every new provider uses that same data. We never ask for the same information twice.
Navigation, not noise
The AI surfaces the right 3 providers, not 300 listings. Precision over volume. Every recommendation is earned by the user's data, not by who paid more.
Provider trust signals
Verified badge, protocol summaries, evidence citations, and outcome data. Users see exactly why a provider was recommended and what makes them qualified.
09 — Community
The network
we're building
Provider Network
The provider network is the supply-side foundation of the platform. The verified badge has to mean something. Longevity Passport is not a marketplace where any clinic can pay to appear.
Verified: Medical credentials checked against country-specific licensing registries
Science-backed: Protocols reviewed for evidence basis. No pseudoscientific claims permitted.
Assessed: Clinic standards evaluated across facilities, staff ratios, follow-up, and patient communication
Monitored: Annual re-verification and ongoing patient outcome tracking
Phase 1 Markets
USAMexicoCanada
Target: 25 to 40 clinic partners in months 1 to 6. Founding member pricing locked permanently. Clinic referral is the primary user acquisition channel, with $0 paid CAC target.
Phase 2 Expansion
EuropeSouth America
Year 2 target: 160+ clinic partners globally. Longevity Docs (600+ vetted physicians, 50+ countries) as natural supply-side integration.
The Data Flywheel
01
More users, richer profiles, more precise AI matches
02
Better matches bring more providers to access pre-qualified patients
03
More providers, more outcomes data, richer health vault and AI model
04
Proprietary dataset that compounds with every interaction. No competitor can buy their way to it.
10 — Content Strategy
What we publish
Why it matters
Pillar 01
Provider Intelligence
Deep-dives on verified longevity clinics, protocols, and physicians. What they do, how they do it, and why the science supports it. This is the content that builds trust with health-serious users.
GuidesClinic profiles
Pillar 02
Protocol Education
Evidence-based breakdowns of longevity protocols. What the data says about NAD+, peptides, HBOT, rapamycin, and other interventions. Translated into clear language, sourced from peer-reviewed research.
ResearchExplainers
Pillar 03
Global Longevity Life
Stories from people who have navigated longevity care across borders. City-by-city guides to the best verified clinics. The intersection of travel, optimization, and health. Content that reflects who our users actually are.
LinkedIn: Investor and B2B content. Market data, company milestones, clinic partner announcements
Instagram and X: Visual content, community stories, longevity culture, editorial voice
Press: Category leadership pieces, data releases from the platform, founder commentary on longevity trends
Content Voice Rules
Lead every piece with a human story or moment. The stat follows, never leads.
Cite sources precisely. No vague "studies show." Name the journal, the year, the organization.
No wellness influencer energy. We are not selling a feeling. We are building infrastructure.
Never give medical advice. Navigate to verified physicians. Do not blur that line in content.
Always refer to Longevity Passport as the navigation layer, not a healthcare provider.
11 — Brand Governance
How we protect
the brand
Non-Negotiable Rules
Always use approved color values. No approximations. Emerald is #0D5C3A, Gold is #C9A557. These are exact.
Logo is always the stacked wordmark. LONGEVITY over PASSPORT, left-aligned. No icon-only version exists.
Fonts are not substitutable. Plus Jakarta Sans, DM Serif Display, Space Grotesk, and Inter are the only approved typefaces.
No em dashes or en dashes as connectors in any brand copy. Rewrite the sentence.
No pseudoscience on-platform or in content. Every provider claim must be verifiable. Every protocol reference cites evidence.
Approval Protocol
All external-facing brand materials require founder approval before publication. This includes investor decks, marketing collateral, press quotes, partnership materials, and social templates.
This brand book is the source of truth. Any deviation requires explicit sign-off.
Partner and Co-brand
When appearing alongside partner logos (Superpower, Function Health, Medplum, Longevity Docs), the Longevity Passport wordmark must maintain clear visual separation. The emerald wordmark should not appear on a surface that conflicts with either the emerald or cream variants.
12 — Legal
Disclaimers
Trademark
Medical Disclaimer
Longevity Passport is a navigation platform. It connects users to verified healthcare providers. It is not a medical provider, does not offer medical advice, and does not diagnose or treat any condition. All clinical decisions are made by licensed physicians on the platform.
This disclaimer must appear on all platform surfaces and marketing materials where health outcomes are discussed.
Confidentiality
The investor deck, financial projections, and any materials marked Confidential are for the sole use of the intended recipient. Reproduction or distribution without written permission is prohibited.
Trademark and IP
LONGEVITY PASSPORT wordmark, brand colors, visual system, and associated intellectual property are the property of Longevity Passport. Unauthorized use is prohibited. The brand identity system defined in this document, including the coordinate crosshair motif, color palette, and typographic system, constitutes trade dress.
Provider Liability
Longevity Passport verifies provider credentials and protocols at onboarding and annually thereafter. Platform listing does not constitute an endorsement of any specific clinical outcome. Users engage with providers at their own discretion.
Data and Privacy
Health data collected on the platform is subject to HIPAA where applicable and applicable local privacy law. Patient-owned data model: user records belong to the user and may be exported at any time. FHIR R4 compliance planned for Phase 2 via Medplum.
13 — Appendices
Quick reference
Full specs
Color Codes · Complete Reference
Name
HEX
RGB
Role
Emerald
#0D5C3A
13, 92, 58
Primary brand, all dark backgrounds
Forest Dark
#0A3D27
10, 61, 39
Deep backgrounds, CTA slides
Gold
#C9A557
201, 165, 87
PASSPORT wordmark, crosshair, all accents
Teal
#00E5CC
0, 229, 204
Top accent bar, hairlines
Cream
#F4EFE4
244, 239, 228
Light background, text on dark surfaces
White
#FDFCFA
253, 252, 250
Card backgrounds, light slides
Ink
#1A1A18
26, 26, 24
Body text, headings on light surfaces
Sage
#4D8B6F
77, 139, 111
Secondary accents, tags
Sage Light
#8DB8A0
141, 184, 160
SVG tertiary marks, muted accents
Cream Dark
#E8E0CE
232, 224, 206
Dividers, borders on cream backgrounds
Typography · Complete Reference
Typeface
Weight
Use Case
Key Specs
Plus Jakarta Sans
800 ExtraBold
All primary headlines, LONGEVITY wordmark, deck hero text
Section kickers, nav bar, tags, stat labels, all-caps
letter-spacing: 0.18 to 0.32em, uppercase
Inter
400 to 500
All body copy, card descriptions, footnotes, proof points
line-height: 1.65 to 1.75, 11 to 13.5px
Market Data Reference
Key Market Stats
$247B Anti-aging and longevity market by 2030 (21.5% CAGR from $63.6B in 2023). Grand View Research
$97.9B Medical tourism market by 2030 (16.1% CAGR). Grand View Research
$8.49B deployed into longevity in 2024. Longevity.Technology
21M+ people cross borders for care annually. Patients Beyond Borders, 2024
$3.95B into AI-enabled health in H1 2025 (62% of all digital health VC). Rock Health
35M+ digital nomads globally 2024 (from 10.9M in 2020). MBO Partners
$200B in redundant services annually from siloed patient records. National Academy of Medicine
Year 1 Financial Reference
$222,357 Year 1 base case total revenue
$100,000 provider listings (50 clinics)
$86,357 user subscriptions (360 subscribers)
$36,000 consultation fees (20% take rate, $500 avg)
Month 9 break-even target
$250K to $300K pre-seed SAFE raise (current round)
$3 to $5M seed at $15 to $20M pre-money after Month 18 traction
Integration Partners Reference
Partner
Type
Role
Phase
Superpower
Diagnostics
US biomarker testing. User data feeds into Longevity Passport profile. Potential partner, not competitor.
Phase 1 / Y2
Function Health
Diagnostics
160+ lab markers and full-body MRI. Data feeds the health vault on launch.
Phase 2
Medplum
Infrastructure
Open-source FHIR R4 platform for portable health record. Clinical-grade data infrastructure.
Phase 2
Longevity Docs
Network
600+ vetted longevity physicians in 50+ countries. Natural supply-side integration for provider network.
Phase 1
AWS + Anthropic
Infrastructure
HIPAA BAA available. Anthropic Claude for AI reasoning. Multi-region data residency.
Phase 1
Oura / Whoop
Wearables
HRV, sleep, and recovery data streams. Feeds user health profile and coordination layer recommendations in real time.
Phase 1 / Y2
All partnerships listed above are planned integrations. No contracts are in place at time of publication.
14 — Website Page Samples
Five key screens
Built for Diego
Reference layouts for the Longevity Passport web platform. Every color, typeface, spacing unit, and component is drawn directly from this brand book. These are production-intent guides, not wireframes. They show what the site should look and feel like, at full fidelity.
01 · Homepage
Above-the-fold entry point. Dark emerald hero with the full coordination layer headline, DM Serif tagline with the cream/gold split, dual CTA, and a stat anchor strip below fold.
longevitypassport.co
LongevityPassport
Find ProvidersFor ClinicsHow It Works
Get Started
The global coordination layer
Your health,anywhere.
Verified longevity providers, your portable health profile, and AI-powered matching across every city and border.
Find a Provider
For Clinics
4,700+
Verified Providers
21M+
Annual Medical Travelers
50+
Countries
02 · Provider Discovery
Search and filter interface. Clinic-referred users land here after entering their destination. Results show verified badge, specialty tags, and a direct booking entry point per card.
longevitypassport.co/find
LongevityPassport
Find ProvidersFor Clinics
My Passport
Mexico City, MX
All Specialties ▾
Search
38 verified providers in Mexico City · Longevity · Regenerative · Functional Medicine
Clínica Longevitas
Polanco · Mexico City
✓ Verified
LongevityPeptidesIV Therapy
From $350 / consult
Book
BioOptimal MX
Santa Fe · Mexico City
✓ Verified
Functional MedHormones
From $420 / consult
Book
Regenera Health
Condesa · Mexico City
✓ Verified
RegenerativeStem Cell
From $600 / consult
Book
03 · Provider Profile
Individual clinic page. Protocol summary, credential verification, and consultation booking on one screen. The booking widget auto-populates with the user's Health Passport data.
longevitypassport.co/providers/clinica-longevitas
Clínica Longevitas
✓ Verified Member
Polanco, Mexico City · Longevity · Regenerative Medicine
PeptidesIV TherapyBiomarker Testing
Initial Consultation
$350
60 minutes
Protocols Offered
NAD+ Infusion Protocol
500mg IV drip, 3-session series. Evidence-based dosing per Elysium Research 2023.
GLP-1 Weight Optimization
Semaglutide or tirzepatide with ongoing metabolic biomarker monitoring.
Comprehensive Longevity Panel
86 biomarkers including biological age markers, hormones, metabolic, and inflammatory.
Credentials
COFEPRIS LicensedISO 9001:2015A4M Member
Book a Consultation
Select Date
Apr 3
Apr 4
Apr 5
Apr 7
Apr 8
10:00 AM · Initial Consultation · 60 min
Health Passport Active
Your profile will be shared with this provider before your appointment.
Confirm · $350
04 · Health Passport Dashboard
The logged-in Passport tier experience. One view for active providers, protocols, next consultation, and most recent lab data. The left sidebar is the persistent navigation layer across the platform.
longevitypassport.co/passport
F
Francesca R.
Passport ✓
Navigation
My Passport
Find Providers
Consultations
Biomarkers
Health Records
Settings
Your Health Passport
Last updated April 1, 2026
Plan My Next Trip
Active Providers
3
Verified relationships
Next Consult
Apr 5
Clínica Longevitas · 10am
Last Labs
Mar 18
86 markers · All reviewed
Active Protocols
NAD+ Infusion · Series 2 of 3
Clínica Longevitas · Mexico City
Active
Semaglutide 0.5mg per week
BioOptimal MX · Started Feb 2026
Active
05 · Onboarding · Step 1 of 4
Profile creation entry point. Single-focus, zero-friction intake. Users build their profile once. The data follows every provider interaction, every trip, every booking. Forever.